Winter 2021

Welcome to the Winter 2021 Finance Shop Wealth Management (FSWM) Quarterly Review.


The Finance Shop Quarterly Review provides clients in our Advisory Portfolio Management (APM) service a review of the financial world over the last three months, and how this may have affected their pension or investment. If you would like to read more about this service, please Click Here.

A key part of the reporting is the colour coding. Each FSWM portfolio is colour coded to enable you to spot which category applies to you. The relevant information is then presented in a clear and easy to understand way. However, if you require any further clarification, please do not hesitate to get in touch.


The final quarter of the year was again dominated by discussions around COVID, as the spread of the Omicron variant, a much more transmittable although, so far thankfully, milder version of the virus took a grip. Away from COVID, inflationary pressures continued to build, with numbers coming in widely over 5% across much of the developed world - rates of inflation not seen since the 1990s. Central banks were finally forced to accept that inflation was becoming more ingrained and was not the short-term or transitory picture previously expected. This led to many starting the process of withdrawing some of the stimulus put in place to fight the virus, with the Bank of England amongst others moving rates upwards. In the United States the Federal Reserve announced a faster withdrawal of bond purchases and signalled the likelihood of rate increases in 2022. Despite this and perhaps surprisingly, markets recovered the losses of September and looked through both sets of concerns, to finish the year at or close to 2021 highs, and capped a strong year for most equity markets.

As we look ahead the picture becomes a little more cloudy, as many of the support levers which have driven returns begin to dissipate. First amongst these is central bank support, the direction of travel in most of the world is to begin reducing stimulus and pushing rates back to more normal levels. Getting the balance right, with the extent and speed in which this happens, is likely to be one of the key factors in determining how the year progresses. The second and interlinked dynamic will be inflation, where the persistence and level to which inflationary pressures endure, will have a major bearing on central bank policy. The third factor will be the strength of corporate earnings, which have been boosted by pent-up demand, and this is expected to moderate as 2022 progresses. Finally will be the consumer, and how much spending is impacted by higher household bills. Whilst we don’t want to paint a negative picture, we believe markets can make positive progress in 2022, just to caution that returns may be lower and more volatile in nature.Key Market Performance11


The graphs below show how the FSWM portfolios within the four Finance Shop risk categories have behaved over the last three months. The first graph shows the total return for the quarter whereas the second graph illustrates the “month by month” performance. The performance figures are aggregated so, for example, the green bar is made up of all the FSWM Multi-Asset Balanced portfolios across all product types. If you require specific performance figures for your plan, please contact your adviser.Cumulative Performance13Discrete Performance14


All of the portfolios produced another solid quarter of positive returns, contributing to a very pleasing year. On the whole the best performing portfolios were the more adventurous, however the Global Opportunities portfolio suffered somewhat due to its greater exposure to Asia which, led by China, disappointed. Despite this, portfolio returns ranged between approximately 7% and 12% for the calendar year.


There are six portfolios in the FSWM range, four growth and two income which are detailed below. Your FSWM pension or investment will be invested in one of these categories. The tables show the aggregate composition of the portfolios with some figures to show the potential risk and return of each category.

GROWTH PORTFOLIOSAsall Cautious Growth17Asall Balanced Growth17

Asall Strategic Growth17

Asall Global Opps17



There are two income portfolios which aim to produce an income within a target range as highlighted in the table below. The two portfolios cover the Cautious and Balanced Finance Shop risk categories.

Asall Cautious Income8Asall Balanced Income8


The first graph below shows how the FSWM portfolios have performed over 12 months. For comparison, the returns of cash (MoneyFacts 90 days notice 10K) and inflation (UK Consumer Price Index) are also shown. As with the Cumulative & Discrete Performance graphs, the figures for each category are aggregated.

The second graph illustrates how the portfolios have performed since launch (1st November 2008).Longer Term Performance 1 YrLonger Term Performance From Launch


A key part of the FSWM service is to monitor the underlying performance of each fund within the portfolios for both risk and return. We have selected quality funds with strong track records and therefore do not envisage a high turnover of holdings. However, there will be occasions when the performance of an individual fund will lead to its expulsion from the portfolio(s). There are a number of factors that determine this decision, for example consistent under-performance, change of management team etc. It is also important, however, to have patience with a fund that is just suffering short-term under-performance.

We operate a “traffic light” system and will move a fund from a “green” to “amber” rating if the fund requires closer scrutiny at the next review. If a fund shows sufficient improvement, it will move back to “green”. If the fund consistently underperforms without good reason its status will change to “red” and the fund will be removed from the portfolio(s). A replacement fund will be selected and all clients holding the fund within their portfolio will be notified. Upon receipt of their authority, the client’s funds will be switched accordingly.


The Investment Committee meets on a quarterly basis and one of its primary functions is to review our existing fund range. Within this meeting we scrutinise any funds which we feel are performing significantly differently to their peer group or benchmark, with a number then run against our internal performance and risk measurements.

 The changing backdrop for the forthcoming year has led us to make a number of changes to the make-up of the portfolios, and we are currently debating the final asset allocations which we expect to complete in early January. We would then anticipate writing to you over the coming months outlining the changes and requesting permission to action them.


The maximum quarterly gain and loss figures in the asset allocation tables above are taken from FE fundinfo based on the last 50 quarters of the longest running FSWM portfolios (up to August 2021). For the income portfolios, the figures are based on 32 quarters.

FE Risk Score: FE fundinfo have introduced FE Risk Scores to provide a single, easy to understand measure of risk across a range of investments. In the UK, Risk Scores measure the riskiness of any given investment in relation to the FTSE 100. Weekly volatility is measured over up to 3 years, with recent behaviour counting more heavily than earlier behaviour. The Risk Score is calculated weekly, and can be tracked over time. Cash type investments will have scores near zero, investment funds will tend to have scores in the 0 - 150 range.

The FTSE 100 is always 100. There is no upper limit to the scores.

The asset allocation figures are aggregated based on the current holdings within the FSWM portfolios for a new investor as at 17th August 2021. They will vary on a daily basis subject to market fluctuations. Rebalancing will be recommended if equity content exceeds the benchmark maximums. There is no guarantee that any of the model portfolios above will achieve their stated objectives. Each model portfolio may also experience more or less volatility than expected. The value of investments will fall as well as rise and are not guaranteed. Past performance is no guide to future performance. The Finance Shop Risk Categories are graded from 1 to 7. The above portfolios cover categories 3 to 6. For further information on all categories, please speak to your Finance Shop Independent Financial Adviser.


This report has been issued by the Investment Committee of the Finance Shop Wealth Management team using data provided by FE fundinfo. Care has been taken to ensure that the information is correct but FE fundinfo and Finance Shop neither warrants, represents nor guarantees the contents of the information, nor does FE fundinfo or Finance Shop accept any responsibility for errors, inaccuracies, omissions or any inconsistencies herein.

Past performance is not a guide to future performance. The value of investments and the income from them may go down as well as up and investors may not get back the amount originally invested. Currency fluctuations can also affect fund values. The above report does not constitute advice and you should speak to your Independent Financial Adviser before you make any alterations to investments or pension plans.

The instruments recorded above are weighted model portfolios created using FE fundinfo Analytics. Performance figures shown are based on the weighted models and may differ from the actual returns achieved by investors. Performance figures shown are based on bid to bid gross returns and do not include plan, contract or ongoing adviser charges / commission. Please refer to your policy documentation for further details.

FE fundinfo (UK) Limited Registration number: 2405213. Registered office: Address: 3rd Floor, Hollywood House, Church Street East, Woking, Surrey, GU21 6HJ. Telephone 01483 783 900. Website www.fefundinfo.com

Finance Shop is a trading name of Finance Shop Limited. Company Number 07535053. Registered in England. Registered Office: North Wood Place, Octagon Business Park, Little Plumstead, Norwich, Norfolk NR13 5FH.

Finance Shop is authorised and regulated by the Financial Conduct Authority.


Formed in 1990, Finance Shop has grown to become one of the region’s leading firms of Independent Financial Advisers.

As a locally owned, genuinely independent company, we pride ourselves on the quality of our advice and service to both personal and corporate clients. With over 150 years of financial services experience within the firm and over half a billion of assets under management, we have the expertise, experience and knowledge to be able to advise on all aspects of financial planning.

Our belief is that access to quality, independent advice is more important than ever and that is why we spend the majority of our time face to face with new and existing clients, explaining the key issues of today and helping them plan for the future.